Marketing is the real backbone of your business.
Don’t you think that it is important enough to need a plan, completely separate from your basic business plan? After all without a plan how will you know where you are going? Let’s go over the basic information that your marketing plan should include.
First you need a marketing strategy and a budget. It is a good idea to get the basics of your marketing plan written down, so that you can see exactly what you are aiming for. Start the process by making lists.
List all the advertising you plan to do. Include websites, newspapers, radio, flyers and the yellow pages Etc.,
For each form of advertising you should assign an estimated cost. Determine how many customers you expect to reach. This will allow you to work out your costs per customer, which is how much of your budget you need to spend on advertising to bring in one customer.
Next make a list of the pricing policies you plan to have, as well as any special offers that you think will be good. Don’t worry you can make price changes and new offers later, The idea here is to have some basic long term plans.
Another good idea is to have a list of other businesses in your area that could be considered to be competitors. You need to know whom you are up against and a good plan to differentiate yourself from them.
This is just a basic outline for starting your businesses plan. Remember; when in doubt seek out help. Do a quick search for sample marketing plans online or visit your local library for more information.
If you want help to clarify how to put together a marketing plan, contact me today.