How Low – Cost Marketing Isn’t as Bad as You Think

I do a lot of networking and the constant theme with most business owners I speak to is that they are often not doing much if any marketing. The usual reasons for not doing marketing is a} they don’t understand it or b} they can’t afford it.

More often these are the businesses that are also struggling to get customers, and will continue to do so unless they do something to get mores eyes on their business.

I’ve scanned the best blog posts and brought together the best low cost Marketing Tips for you, in one place. Of couse this is not an exhaustive list but it is a good place to start. Check out these blog posts and let me know what you think!

1. Craft an elevator pitch
You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch.
Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention.

Elevator Pitch

If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities. Read more..

2. Get the know-how. Knowing what not to do when it comes to marketing is as important as knowing what to do. Let’s face it, the murky world of marketing can be tricky to navigate. So get the full know-how before you go jumping into building that flash website. Read more…

3. The competitions among small business is high. To compete effectively, business owners need to be ready to give marketing all it takes. And really, no matter how outstanding the product of a particular business is, without getting it to the views of the target customer, the business will hardly make any profit. Read more…

4. When searching for ways to improve your marketing, look to your competitors. Find out what they are doing to attract customers. If you’re the only company in your industry still using cold calling techniques and with little return, it’s time to learn from the other players in the game. Their tactics might work for you, especially since you are trying to attract the same customers. Read more…

5. “The main marketing problem for any business these days is getting found, and online video is the solution,” … “Video has been shown to move an existing site to the first page of a Google search within 30 minutes of adding it, and move it into one of the top two positions within a day… video also helps your business even after prospective customers find it online. “A study found that customers who see a video on your site are 172 percent more likely to buy your product or service.” Read More…

6. Social media has evolved into one of the most potent marketing tools for businesses. In 2016, over half of B2B and B2C businesses used social media to generate leads, reduce marketing expenses, improve sales, and grow business partnerships

social media marketing tips

Apart from the fact that you can post content for free, most social media platforms like Facebook and Twitter are cheaper than Google and Twitter advertising, which makes it a great option for small-budget marketing campaigns. Read More…

7. Blogging gives you a great way to increase your audience while connecting with them at the same time. By providing useful content, your audience will check into your website more often. They will also see you as an authority figure in the industry and be more likely to listen to your suggestions such as buying your product. Read More…

8. These days, when people need to find a new restaurant or nail salon, they go online. Establishing your business on online review sites increases credibility and boosts your likelihood of getting new customers without advertising. Yelp may be the most popular site, but it’s not the only one. Read more…

9. Ask a small business owner where their customers come from and they’re likely to say “word of mouth”. Recommendations are a powerful way to generate new business but you don’t simply have to wait for them to happen. Set up a referral scheme where customers and prospects get a small discount when they’re referred to you. It brings in leads and the cost is minimal, especially when compared to the value of a customer long-term. Read More…

10. The Internet provides you with an inexpensive 24-hour virtual storefront. You can build relationships with prospective customers by offering them high-quality content on your site such as blogs, how-to articles, videos and a newsletter. Read more…

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