In today’s web-based market, social media is the most popular communication tool. However, just because social media sites are located online it doesn’t mean they can’t be a tool to help drive local customers to your offline business.
In fact, you can use social media to showcase your expertise about your industry, which helps build trust and credibility with your followers.
The first step in any social media campaign is to set up your pages, with your businesses name and exact location; this way, it’s easy for consumers to find you. Even if you aren’t sure if you’re ready to launch a social media campaign, go ahead and claim your business name on every social networking site you may use in the future.
You can individually sign up for your business name on different individual sites, or use services such as Check Usernames or NameChk to see if the business username you are interested in is available. If the business username you are looking for is still around, make sure you grab it right away.
The next step in any marketing campaign is to identify the target market of customers. Once you have those demographics down, you should determine what type of social media sites this target audience is more likely to use.
Younger customers may use Twitter as their primary social media site, while older customers in the business world may utilise LinkedIn.
Sites such has Facebook, Twitter, Google+ and LinkedIn are all fairly common social media platforms that customers across the spectrum tend to use. However, it’s best for you to do some research first to see which social media platforms your target audience is more likely to use. Sign up on all of the social media sites you believe your customers will use.
Once you have identified the platforms your customers and potential customers use create engaging profiles with relevant business information and professional looking photos for instance on Pinterest. This can be a very powerful tool for local business owners that sell retail, while sites like Instagram can be very useful for local restaurants and eateries.
Once you have decided on the platforms to build your audience; then, give your followers and fans helpful tips and information on a consistent basis. This is a good way to avoid being all about promotions, which can turn people in your network off.
By becoming a trusted resource for existing and potential customers, they are more likely to bond with your business and keep you in mind when they need your type of product or service.
Also stay active on your social media sites so you do not lose your audience’s attention. Focus on posting content that they want to see. Repost and share content that you think will be relevant and helpful to your customers.
Be sure to encourage social media followers to answer questions and start conversations on your social media page; this will help your business name show up on feeds around the network.
For example, if you own a Gym, consider posting weight loss tips on your social media accounts. Also in your posts, prompt your audience to ask you any questions about things they are struggling with.
Social media provides your business with an opportunity to show the public that you know your stuff; this is powerful for getting more foot traffic into your establishment.
One of the most important things to keep in mind when running a social media campaign is to consistently update your pages and engage with your audience. This can be daily, weekly or even bi-daily. Determine what works for your business and be consistent.
New information is the key to success with any social media campaign so you need to update them with information that they will find useful, which will keep them coming back to your social media site.
Struggling to get started? Feel free to contact me at 07486-363-852 to discuss.